What if creating the future first involved defining one’s corporate mission? In a changing environment, it is essential for companies to be rooted in a mission and values that are meaningful for their employees and their customers. At Ortis, a Walloon company that is a pioneer in the plant health market, they have made this belief a reality through significant work inside the company. This 60-year-old family business now runs on participative management principles with its 120 employees. Today, it is more than ever convinced that beyond the theoretical effort, a basis of “Mission Values” only makes sense if it flourishes in practice through concrete actions affecting customers and all stakeholders in the business.
How can I embody the values of my company and make them relevant?